Multinational companies promote and improve their product\services by collecting opinion from people all over the world.
Before launching the products\services, they need to find out consumer preference.
They conduct and utilize the results to improve their products.
After launching a product they conduct survey to study the consumer mind.
To compare their market reach with their competitive brand.
There are hundreds of survey companies all over world.
Their main job is to conduct survey on behalf of the multinational companies.
For further details http://www.wecare4u.page.tl/
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