Monday, May 2, 2011
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Mr.M.velumani is a Professor in the area of Finance and Accountin He is pursuing Ph.D.. in Business Consolidation.He has a rich academic experience spanning over 13 years starting from 1998. His areas of interest are International Financial Management, Security Analysis & Portfolio Management, Accounting and Finance. He has guided five research scholars in M.Phil level. He has served as Chairman of mba valuation Board at Bharathiar University, Coimbatore. He has also served as a member of Board of Examiners for many universities..His areas of interest include consumer behaviour and Promotion Management.
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பாடப்பிரிவை தேர்வு செய்யும் முன்..
பொறியியலில் சேர்ந்து படித்து இரண்டாம் ஆண்டில் படிப்பை கைவிட்டுவிட்டேன். எனக்கு அறிவியலில் தான் ஆர்வம் அதிகம் என்று தெரிந்து கொண்டேன் என வழக்கறிஞர் ஒருவர் கூறுகிறார்.
பொறியியலை தேர்வு செய்துவிட்டு, அறிவியலில் ஆர்வம் உள்ளது என்று கண்டறிந்தவர், கடைசியாக இருப்பதோ வழக்கறிஞராக. சில மாணவர்களுக்கு, தாங்கள் தேர்வு செய்திருக்கும் பாடப்பிரிவு தங்களுக்கு ஏற்றது இல்லை என்று தெரிந்ததும், அதனை மாற்றிக் கொள்ள வழி உள்ளது. ஆனால் பலரும், அது தெரிந்தும், வேறு வழியில்லாமல், அப்படிப்பிலேயே தொடரும் நிலை உள்ளது. இதனால் தாங்கள் தேர்வு செய்த படிப்பில் மிளிரவும் முடியாமல், வெளியேறவும் முடியாமல் தவிக்கின்றனர்.
ஒரு சிலரே, தங்களுக்கு ஆர்வமுள்ள பாடப்பிரிவினை முதல் முறையிலேயே சரியாக தேர்வு செய்துவிடுகின்றனர்.
பல மாணவர்கள், பெற்றோரின் வற்புறுத்துதலுக்காவும், நண்பர்கள் எடுக்கும் பாடப்பிரிவை எடுப்பதற்காகவும், உறவினர்கள் சொன்னதற்காகவும், ஏதோ ஒரு பாடப்பிரிவை எடுத்துவிடுகின்றனர்.
பிறகுதான் தெரிகிறது, அந்த பாடப்பிரிவு, அவர்களது ஆர்வத்திற்கு நேர் எதிரானது என்று. பிறகு என்ன செய்வது என்று தெரியாமல் குழம்புகின்றனர். இந்த நிலை உங்களுக்கு வேண்டாம். நீங்கள் தேர்வு செய்யும் பாடப்பிரிவு உங்களுக்கு ஏற்றதா என்பதை முதலில் தீர்மானியுங்கள்.
பாடப்பிரிவும், கல்லூரியும்
மாணவர்கள், எந்தப் பாடப்பிரிவை தேர்வு செய்வது என்பதைவிட, எந்த கல்லூரியில் படிப்பது என்பதையும் முதலிலேயே முடிவு செய்ய வேண்டும். எந்த ருசியான உணவாக இருந்தாலும், அதனை பரிமாறும் விதம் என்று ஒன்று உண்டு அல்லவா? அதுபோலத்தான் கல்லூரியும். சிறந்த கல்லூரியில், படிக்கும் மாணவர்களது எதிர்காலமும் சிறந்த வகையில் அமையும். நண்பர்கள் வட்டம் நன்றாக அமையும். நண்பர்கள் நன்றாக அமைவதே, வாழ்க்கையின் பல வெற்றிகளுக்கு உதவும்.
சில கல்லூரிகளில் படித்தோம் என்று சொன்னாலே அது பெருமைப்படத்தக்க விஷயமாக இருக்கிறது என்றால், கல்லூரியின் தரம் எந்த அளவிற்கு முக்கியமானது என்று கருத்தில் கொள்ளுங்கள்.
அதே சமயம், மிகச் சிறந்த கல்லூரி என்பதால், உங்களுக்குப் பிடிக்காத பாடப்பிரிவில் சேர்ந்துவிடாதீர்கள். என்னதான் சிறந்த கல்லூரியாக இருந்தாலும், எண்களேப் பிடிக்காத மாணவருக்கு கணிதத்தை புரிய வைக்க முடியாது.
எனவே, உங்களுக்கு என்ன பிடிக்கிறது என்பதை பாருங்கள். பாடத்தை படிக்காமல், புரிந்து கொள்ளுங்கள். உங்களுக்குப் பிடித்த விஷயத்தைத்தான் புரிந்து கொள்ள முடியும். பிளஸ் 2 முடிக்கும் போது ஓரளவிற்கு உங்களுக்கு ஆர்வம் உள்ள துறை என்ன என்பது தெரிந்திருக்கும். அல்லது எந்த விஷயத்தில் நீங்கள் சிறப்பாக இயங்க முடியும் என்பதை உணர்ந்திருப்பீர்கள். அதனை நோக்கி உங்கள் பயணம் அமையட்டும்.
உணர்ச்சிக்கு அடிமையாகாதீர்கள்
எப்போதும் ஒரு முடிவை எடுக்கும் முன்பு, மூளை சொல்வதைக் கேளுங்கள். உணர்ச்சி வயப்பட்டு எந்த முடிவையும் எடுக்காதீர்கள். உணர்ச்சிக்கு முக்கியத்துவம் கொடுத்து எடுக்கும் முடிவுகள், பல நேரங்களில் தவறாகவே முடியும். உங்கள் வீட்டில் எல்லோருமே டாக்டர்கள்தான். நானும் டாக்டருக்குப் படித்தால்தான் மரியாதை என்ற உணர்ச்சி வேகத்தில் மருத்துவம் படிக்க முடிவு செய்திருந்தால் அது நிச்சயம் உங்களை பாதிக்கும் முடிவாகவே இருக்கும். ஒருவேளை உங்களுக்கு கம்ப்யூட்டர் துறையில் ஆர்வமிருந்து, நீங்கள் மருத்துவத்தை தேர்வு செய்தால், உங்கள் படிப்பு எப்படி அமையும் என்று சிந்தித்துப் பாருங்கள்.
உலோகம் பற்றியோ, அதனைப் பயன்படுத்துவது பற்றியோ எதுவும் தெரியாமல், நண்பர்கள் எல்லோரும் ஒரே படிப்பை தேர்வு செய்யலாம் என்று நட்பு உணர்ச்சிக்காக மெக்கானிக்கல் இன்ஜினியரிங் எடுத்தால் உங்கள் நிலைமை மோசமாகிவிடும்.
ஆர்வம்தான் முக்கியம்
உங்களுக்கு எதில் ஆர்வம் இருக்கிறது என்று பாருங்கள். அது எழுதுவதாகவோ, இசை, ஓவியம், வடிவமைத்தல், அறிவியல், கம்ப்யூட்டர் என எதுவாகவும் இருக்கலாம். அதற்கு ஏற்ற பாடத்தை தேர்வு செய்து படியுங்கள். மற்றவர்களது பேச்சுகளுக்கு காது கொடுக்க ஆரம்பித்தால் உங்கள் ஆர்வம் தொலைந்து போகும். உங்களுக்குள் ஒளிந்திருக்கும் திறமையை வெளிக்கொண்டு வந்தால்தான், உங்களால் பிரகாசிக்க முடியுமேத் தவிர, மற்றவர்களது ஆசைக்காகவோ, ஆலோசனைக்காகவோ படித்தால் அது சரிவராது.
மற்றவர்களுடன் இனிமையாக பழகுதல் அல்லது பேச்சாற்றல் மிக்கவராக நீங்கள் உணர்ந்தால், தொலைத்தொடர்பு, செய்தி சேகரிப்பு, மனித வள மேம்பாட்டுத் துறை போன்றவற்றைத் தேர்வு செய்யலாம். எப்போதும் எதையாவது எழுதுவதும், கவிதை, கட்டுரை போன்றவற்றை படிப்பதிலும் ஆர்வம் இருப்பின், ஆங்கில இலக்கியம், தமிழ் இலக்கியப் படிப்புகளில் புலமை பெற்று பேராசியராகலாம்.
திரைப்படம் சார்ந்த ஆர்வம் இருக்கும் மாணவர்கள், விஷுவல் கம்யூனிகேஷன் போன்ற பிரிவுகளை தேர்வு செய்யலாம்.
உங்களுக்கு இருக்கும் ஆர்வத்தையும், வாய்ப்பையும் சரியாகப் பயன்படுத்திக் கொள்ளும் மாணவரே வெற்றியாளராகிறார். இதில் ஒன்றையாவது வீணடித்துவிட்டாலும் வாழ்க்கை வீணாகிவிடும். சரியாக, கவனமாக பாடப்பிரிவை தேர்வு செய்யுங்கள். வாழ்த்துகள்.
பொறியியலில் சேர்ந்து படித்து இரண்டாம் ஆண்டில் படிப்பை கைவிட்டுவிட்டேன். எனக்கு அறிவியலில் தான் ஆர்வம் அதிகம் என்று தெரிந்து கொண்டேன் என வழக்கறிஞர் ஒருவர் கூறுகிறார்.
பொறியியலை தேர்வு செய்துவிட்டு, அறிவியலில் ஆர்வம் உள்ளது என்று கண்டறிந்தவர், கடைசியாக இருப்பதோ வழக்கறிஞராக. சில மாணவர்களுக்கு, தாங்கள் தேர்வு செய்திருக்கும் பாடப்பிரிவு தங்களுக்கு ஏற்றது இல்லை என்று தெரிந்ததும், அதனை மாற்றிக் கொள்ள வழி உள்ளது. ஆனால் பலரும், அது தெரிந்தும், வேறு வழியில்லாமல், அப்படிப்பிலேயே தொடரும் நிலை உள்ளது. இதனால் தாங்கள் தேர்வு செய்த படிப்பில் மிளிரவும் முடியாமல், வெளியேறவும் முடியாமல் தவிக்கின்றனர்.
ஒரு சிலரே, தங்களுக்கு ஆர்வமுள்ள பாடப்பிரிவினை முதல் முறையிலேயே சரியாக தேர்வு செய்துவிடுகின்றனர்.
பல மாணவர்கள், பெற்றோரின் வற்புறுத்துதலுக்காவும், நண்பர்கள் எடுக்கும் பாடப்பிரிவை எடுப்பதற்காகவும், உறவினர்கள் சொன்னதற்காகவும், ஏதோ ஒரு பாடப்பிரிவை எடுத்துவிடுகின்றனர்.
பிறகுதான் தெரிகிறது, அந்த பாடப்பிரிவு, அவர்களது ஆர்வத்திற்கு நேர் எதிரானது என்று. பிறகு என்ன செய்வது என்று தெரியாமல் குழம்புகின்றனர். இந்த நிலை உங்களுக்கு வேண்டாம். நீங்கள் தேர்வு செய்யும் பாடப்பிரிவு உங்களுக்கு ஏற்றதா என்பதை முதலில் தீர்மானியுங்கள்.
பாடப்பிரிவும், கல்லூரியும்
மாணவர்கள், எந்தப் பாடப்பிரிவை தேர்வு செய்வது என்பதைவிட, எந்த கல்லூரியில் படிப்பது என்பதையும் முதலிலேயே முடிவு செய்ய வேண்டும். எந்த ருசியான உணவாக இருந்தாலும், அதனை பரிமாறும் விதம் என்று ஒன்று உண்டு அல்லவா? அதுபோலத்தான் கல்லூரியும். சிறந்த கல்லூரியில், படிக்கும் மாணவர்களது எதிர்காலமும் சிறந்த வகையில் அமையும். நண்பர்கள் வட்டம் நன்றாக அமையும். நண்பர்கள் நன்றாக அமைவதே, வாழ்க்கையின் பல வெற்றிகளுக்கு உதவும்.
சில கல்லூரிகளில் படித்தோம் என்று சொன்னாலே அது பெருமைப்படத்தக்க விஷயமாக இருக்கிறது என்றால், கல்லூரியின் தரம் எந்த அளவிற்கு முக்கியமானது என்று கருத்தில் கொள்ளுங்கள்.
அதே சமயம், மிகச் சிறந்த கல்லூரி என்பதால், உங்களுக்குப் பிடிக்காத பாடப்பிரிவில் சேர்ந்துவிடாதீர்கள். என்னதான் சிறந்த கல்லூரியாக இருந்தாலும், எண்களேப் பிடிக்காத மாணவருக்கு கணிதத்தை புரிய வைக்க முடியாது.
எனவே, உங்களுக்கு என்ன பிடிக்கிறது என்பதை பாருங்கள். பாடத்தை படிக்காமல், புரிந்து கொள்ளுங்கள். உங்களுக்குப் பிடித்த விஷயத்தைத்தான் புரிந்து கொள்ள முடியும். பிளஸ் 2 முடிக்கும் போது ஓரளவிற்கு உங்களுக்கு ஆர்வம் உள்ள துறை என்ன என்பது தெரிந்திருக்கும். அல்லது எந்த விஷயத்தில் நீங்கள் சிறப்பாக இயங்க முடியும் என்பதை உணர்ந்திருப்பீர்கள். அதனை நோக்கி உங்கள் பயணம் அமையட்டும்.
உணர்ச்சிக்கு அடிமையாகாதீர்கள்
எப்போதும் ஒரு முடிவை எடுக்கும் முன்பு, மூளை சொல்வதைக் கேளுங்கள். உணர்ச்சி வயப்பட்டு எந்த முடிவையும் எடுக்காதீர்கள். உணர்ச்சிக்கு முக்கியத்துவம் கொடுத்து எடுக்கும் முடிவுகள், பல நேரங்களில் தவறாகவே முடியும். உங்கள் வீட்டில் எல்லோருமே டாக்டர்கள்தான். நானும் டாக்டருக்குப் படித்தால்தான் மரியாதை என்ற உணர்ச்சி வேகத்தில் மருத்துவம் படிக்க முடிவு செய்திருந்தால் அது நிச்சயம் உங்களை பாதிக்கும் முடிவாகவே இருக்கும். ஒருவேளை உங்களுக்கு கம்ப்யூட்டர் துறையில் ஆர்வமிருந்து, நீங்கள் மருத்துவத்தை தேர்வு செய்தால், உங்கள் படிப்பு எப்படி அமையும் என்று சிந்தித்துப் பாருங்கள்.
உலோகம் பற்றியோ, அதனைப் பயன்படுத்துவது பற்றியோ எதுவும் தெரியாமல், நண்பர்கள் எல்லோரும் ஒரே படிப்பை தேர்வு செய்யலாம் என்று நட்பு உணர்ச்சிக்காக மெக்கானிக்கல் இன்ஜினியரிங் எடுத்தால் உங்கள் நிலைமை மோசமாகிவிடும்.
ஆர்வம்தான் முக்கியம்
உங்களுக்கு எதில் ஆர்வம் இருக்கிறது என்று பாருங்கள். அது எழுதுவதாகவோ, இசை, ஓவியம், வடிவமைத்தல், அறிவியல், கம்ப்யூட்டர் என எதுவாகவும் இருக்கலாம். அதற்கு ஏற்ற பாடத்தை தேர்வு செய்து படியுங்கள். மற்றவர்களது பேச்சுகளுக்கு காது கொடுக்க ஆரம்பித்தால் உங்கள் ஆர்வம் தொலைந்து போகும். உங்களுக்குள் ஒளிந்திருக்கும் திறமையை வெளிக்கொண்டு வந்தால்தான், உங்களால் பிரகாசிக்க முடியுமேத் தவிர, மற்றவர்களது ஆசைக்காகவோ, ஆலோசனைக்காகவோ படித்தால் அது சரிவராது.
மற்றவர்களுடன் இனிமையாக பழகுதல் அல்லது பேச்சாற்றல் மிக்கவராக நீங்கள் உணர்ந்தால், தொலைத்தொடர்பு, செய்தி சேகரிப்பு, மனித வள மேம்பாட்டுத் துறை போன்றவற்றைத் தேர்வு செய்யலாம். எப்போதும் எதையாவது எழுதுவதும், கவிதை, கட்டுரை போன்றவற்றை படிப்பதிலும் ஆர்வம் இருப்பின், ஆங்கில இலக்கியம், தமிழ் இலக்கியப் படிப்புகளில் புலமை பெற்று பேராசியராகலாம்.
திரைப்படம் சார்ந்த ஆர்வம் இருக்கும் மாணவர்கள், விஷுவல் கம்யூனிகேஷன் போன்ற பிரிவுகளை தேர்வு செய்யலாம்.
உங்களுக்கு இருக்கும் ஆர்வத்தையும், வாய்ப்பையும் சரியாகப் பயன்படுத்திக் கொள்ளும் மாணவரே வெற்றியாளராகிறார். இதில் ஒன்றையாவது வீணடித்துவிட்டாலும் வாழ்க்கை வீணாகிவிடும். சரியாக, கவனமாக பாடப்பிரிவை தேர்வு செய்யுங்கள். வாழ்த்துகள்.
Friday, April 29, 2011
scope of mba in india
India is one of the many countries that has grown and is still growing rapidly
in the Industrial respect. Thus, the demand as well as popularity of business related courses also took a rapid jump. MBA is one of the most popular as well as widely chosen courses amongst the other entire business related course. This is because MBA has its own values that make it superior to other courses, and hence it has wide scopes and job prospects.
Job Prospect of MBA
After completion of MBA, a wide range of jobs and career prospective are available in the industrial sector. One can easily get jobs of Managerial or executive level after successfully completing their MBA degree. This job acts as the first step of the ladder of success, after which one can reach to the top most position. With growing number of companies and rapid industrialization, the scope of MBA is increasing every single day.
Specifications in Career
After completion of MBA degree, one can work as marketing manager, in which one needs to manage the marketing processes of the company which includes sales, advertisement, and promotion of the products of the company. One can also work as the financial manager, whose responsibility is to control the investment of the capital of the company. Another important post on which one can work after completion of MBA degree is the Human Resource manager. He or she manages the man power of the company, and hence holds one of the most important positions in the company.
Apart from all the above mentioned, posts, there are many other on which a MBA degree holder can work. Thus, the scope of MBA in India is huge, wide and very bright.
Read more here: http://entrance-exam.net/scope-of-mba-in-india/#ixzz1Ky8HCuhb
in the Industrial respect. Thus, the demand as well as popularity of business related courses also took a rapid jump. MBA is one of the most popular as well as widely chosen courses amongst the other entire business related course. This is because MBA has its own values that make it superior to other courses, and hence it has wide scopes and job prospects.
Job Prospect of MBA
After completion of MBA, a wide range of jobs and career prospective are available in the industrial sector. One can easily get jobs of Managerial or executive level after successfully completing their MBA degree. This job acts as the first step of the ladder of success, after which one can reach to the top most position. With growing number of companies and rapid industrialization, the scope of MBA is increasing every single day.
Specifications in Career
After completion of MBA degree, one can work as marketing manager, in which one needs to manage the marketing processes of the company which includes sales, advertisement, and promotion of the products of the company. One can also work as the financial manager, whose responsibility is to control the investment of the capital of the company. Another important post on which one can work after completion of MBA degree is the Human Resource manager. He or she manages the man power of the company, and hence holds one of the most important positions in the company.
Apart from all the above mentioned, posts, there are many other on which a MBA degree holder can work. Thus, the scope of MBA in India is huge, wide and very bright.
Read more here: http://entrance-exam.net/scope-of-mba-in-india/#ixzz1Ky8HCuhb
Wednesday, April 27, 2011
scope of BBM
Hi, BBM is a basic graduation which provides an overview of business management in a nutshell, it doesn't offer much scope by itself, either in India or elsewhere, unless you follow it up with a good MBA. While you will certainly get a job after completing your BBM degree, you may not find much growth. So you will have to do MBA after BBM to start off as an executive or assistant manager in any of the business organisations, manufacturing companies, export or trading houses, financial concerns, banks, NGOs, PSUs or multinational corporations. In the private sector, promotions are essentially based on your efficiency and enterprise, while in the public sector, seniority is the determining factor. Needless to say, the kind of job you will get and the salary you will be offered will to a large extent depend on the reputation of the B-school you graduate from. All the best.
Monday, March 1, 2010
mba - services marketing
P.K.R.ARTS COLLEGE FOR WOMEN, GOBI
DEPARTMENT OF MANAGEMENT STUDIES
II M.B.A - SERVICES MARKETING - QUESTION BANK
UNIT - I
01. Define Service. Explain the nature and characteristics of service.
02. ‘As service competition intensifies, more marketing sophistication will be needed”-
Discuss .
03. Explain the value of classification in marketing of Services.
04. Explain lucidly the relationship a service organization has with its customers.
05. Explain the various sources of communication in services marketing.
06. Identify the casual factors for the growth of service sector.
07. What do you mean by internationalization of services ?
08. Describe briefly the importance of physical evidence in service marketing.
09. Why are services heterogeneous?
10. Distinguish between product and services.
11. Discuss the application of relationship marketing with respect of different type of
Customers.
12. Examine the gaps in the current service marketing and develop broad guidelines for
Resolving the gaps.
13. ‘Service customers do not switch brands frequently as compared to products’ –
Comment.
14. Classify services and explain various levels of customer contact in service marketing.
15. Explain the salient features of service. How it differs from goods?
16. Explain service segmentation with example.
17. How Visual Cue are important for service providers?
18. Discuss the characteristic features of services. Explain how does marketing of
Services differ from that of consumer goods.
19. Discuss the basis of market segmentation for service organizations. Also explain the
Factors influencing the selection of best basis of segmentation.
20. Explain the service marketing triangle.
21.Describe the important categories of services.
22. Write a note on the classification of services.
23. Differentiate between services and goods.
24. Explain the important features of services and their marketing implications.
25. Examine the factors contributing to the fast growth of the service sector.
26. What do you understand by services marketing? Cite with suitable examples.
27. Examine the relationship between marketing and services markeing.
28. Describe the nature and characteristics of a service marketing.
29. Service marketing often involves tangiblizing the intangible. Provide some examples
In support of the above statement.
30. Why consumers of services tend to be more brand loyal? Explain.
1
31. Why do personal sources of information tend to be more important for consumers of
Services?
32. Discuss the characteristics of successful guarantees.
33. How is technology changing the nature of service?
34. What is the impact of service guarantee on the perceived risk customers experience in
Purchasing services?
35. “Marketing is a vital function in both profit and non-profit organizations” – Discuss.
36. What are the characteristics of services.
37. What is service? Describe the concept of service marketing strategy.
38. Describe the service marketing triangle.
39. Give a brief account of the classification of services.
40. What are the important challenges of service marketing in India?
41. Explain the distinguishing features of services and their marketing implications.
UNIT - II
01. Define positioning. Explain the importance of positioning maps in services
marketing.
02. Explain the importance of managing the customer mix in services marketing.
03. Delineate the major differences in marketing strategies of firms producing goods and
Firms producing services.
04. Explain the contributing factors for the development of service sector in India.
05. How do you explain the concept of market leadership through internet?
06. How process and service delivery are important for service providers?
07. Why do you consider people as another dimension in services marketing mix?
08. Why is it necessary to monitor and measure customer satisfaction?
09. What are the main elements of promotional mix in the context of services marketing?
10. Explain the process of service recovery. How service recovery helps in achieving the
Zero defection?
11. What is service positioning? What are the steps involved in it? Explain.
12. Write a short notes on “Consumer Behaviour in Services”.
13. How will you measure service quality?
14. Narrate the services marketing mix and complete service concept for an event
management company in India.
15. Explain Direct and Franchising mode of distribution in services marketing.
16. Discuss the problems associated with developing competitive differentiation in
services.
17. Discuss the different positioning options available for a theme park, based at
coimbatore.
18. Explain the importance and problems of maintaining quality and consistency in
services.
19. Give a brief account of differentiation and positioning in service marketing.
20. Explain the service marketing mix.
21. Define promotional mix. Design a promotional strategy for service industry
22. What is customer care? How do you ensure quality service in Railways?
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23. What are the factors that have to be considered in designing a service?
24. Describe the service delivery process.
25. What are the factors that influence customer expectations?
26. Discuss the distraction between zero-defects and Zero defections.
27. List out the components of a service quality information system.
28. Why is the distribution method particularly important in services marketing?
29. What are factors which influence the pricing for services industry? Explain with
Examples.
30. With reference to services, what is meant by expanded marketing mix?
31. What is positioning? Give a brief account of service positioning strategy.
32. Examine the issue of consistency of service quality.
33. Give a brief account of customer support service.
UNIT - III
01. How do you ascertain service quality in Hotel industry?
02. Explain the process of developing service offers in tourism.
03. “ Hotel services heavily depend on the tourism marketing” – Evaluate.
04. What are the various types of supplementary services?
05. List out the need for tourism.
06. Elucidate emerging strategies in tourism marketing.
07. Substantiate Governments policy in tourism development.
08. An Airlines Corporation based at Chennai would like to emphasis on relationship marketing approach. Give suitable suggestions.\
09. Explain about medical tourism.
10. What are the factors to be considered while fixing the price of Air travel?
11. As a marketing consultant, suggest how do you promote tourism industry in developing country like India.
12. What are the salient features of the Tourism product?
13. Describe Typology or type of hotels.
14. Discuss the use of employee uniforms as physical evidence.
15. How can the target by segmented for a hotel industry?
16. What do you understand by Tourism Marketing? Name the different types of users of tourism services.
17. What do you mean by market segmentation? Explain the significance of segmentation in the rail transport services.
18. What are the factors governing demand and supply of the tourism product?
19. Define Hospital. Explain its different types.
20. Discuss the formulation of marketing mix for the hotel industry.
21. State the tourism product and describe its salient features.
22. What are the ways of segmenting the market, by railways?
23. Write a note on the marketing management of road transportation services.
24. Give a brief account of marketing mix for tourism.
3
UNIT – IV
01. Define financial services.Comment on the technological development in marketing financial products in India.
02. Explain how globalization helped to promote the customer care services of insurance and banking services.
03. What is mutual fund?Explain how mutual fund companies differentiate the product offering.
04. Discuss the growth of insurance sector in India.
05. Analyse the online consumer behaviour toward financial products in India.
06. Design a suitable marketing strategy to bank, introducing a brand new saving scheme to school children.
07. Explain factoring. Elucidate the concept of “factoring”. Discuss its merits and demerits.
08. Examine the impact of mutual fund in finance industry of India.
09. Discuss the origin and development of banking industry in the Indian context. Examine the role of banking service in rural segment.
10. Explain the application of marketing mix in banking service.
11. What is the pricing policy significance in the Insurance services?
12. Discuss how insurance companies make their services more easily understood.
13. What is insurance marketing? Explain its present position and future prospects in the
Indian environment.
14. How banking services segment the market?
15. Write a descriptive note on Insurance marketing in Indian environment.
16. Examine the salient features of leasing.
17. Examine the emerging trends in the financial services market in India.
UNIT –V
01. Explain the significance of pricing strategy for a mobile service provider.
02. Narrate the salient features of professional services in India.
03. Discuss the basis on which the non-profit organization can be classified. Explain with examples.
04. Design a promotion mix to promote the services offered by a consultancy firm focusing on mid-size organisations.
05. Explain the marketing planning process in relation to educational services.
06. Describe the role of charities in offering service to the society.
07. Educational service plays vital role in shaping the society. Do you agree or disagree?
substantiate your stand.
08. What strategy is more emphasized in the marketing of a course in an university?
09. What is the Television industry (Entertainment industry) do specifically to address the issue of tangibility of their services?
10. Examine the important challenges of entertainment marketing in India.
11. How would you segment the market for primary education?
4
DEPARTMENT OF MANAGEMENT STUDIES
II M.B.A - SERVICES MARKETING - QUESTION BANK
UNIT - I
01. Define Service. Explain the nature and characteristics of service.
02. ‘As service competition intensifies, more marketing sophistication will be needed”-
Discuss .
03. Explain the value of classification in marketing of Services.
04. Explain lucidly the relationship a service organization has with its customers.
05. Explain the various sources of communication in services marketing.
06. Identify the casual factors for the growth of service sector.
07. What do you mean by internationalization of services ?
08. Describe briefly the importance of physical evidence in service marketing.
09. Why are services heterogeneous?
10. Distinguish between product and services.
11. Discuss the application of relationship marketing with respect of different type of
Customers.
12. Examine the gaps in the current service marketing and develop broad guidelines for
Resolving the gaps.
13. ‘Service customers do not switch brands frequently as compared to products’ –
Comment.
14. Classify services and explain various levels of customer contact in service marketing.
15. Explain the salient features of service. How it differs from goods?
16. Explain service segmentation with example.
17. How Visual Cue are important for service providers?
18. Discuss the characteristic features of services. Explain how does marketing of
Services differ from that of consumer goods.
19. Discuss the basis of market segmentation for service organizations. Also explain the
Factors influencing the selection of best basis of segmentation.
20. Explain the service marketing triangle.
21.Describe the important categories of services.
22. Write a note on the classification of services.
23. Differentiate between services and goods.
24. Explain the important features of services and their marketing implications.
25. Examine the factors contributing to the fast growth of the service sector.
26. What do you understand by services marketing? Cite with suitable examples.
27. Examine the relationship between marketing and services markeing.
28. Describe the nature and characteristics of a service marketing.
29. Service marketing often involves tangiblizing the intangible. Provide some examples
In support of the above statement.
30. Why consumers of services tend to be more brand loyal? Explain.
1
31. Why do personal sources of information tend to be more important for consumers of
Services?
32. Discuss the characteristics of successful guarantees.
33. How is technology changing the nature of service?
34. What is the impact of service guarantee on the perceived risk customers experience in
Purchasing services?
35. “Marketing is a vital function in both profit and non-profit organizations” – Discuss.
36. What are the characteristics of services.
37. What is service? Describe the concept of service marketing strategy.
38. Describe the service marketing triangle.
39. Give a brief account of the classification of services.
40. What are the important challenges of service marketing in India?
41. Explain the distinguishing features of services and their marketing implications.
UNIT - II
01. Define positioning. Explain the importance of positioning maps in services
marketing.
02. Explain the importance of managing the customer mix in services marketing.
03. Delineate the major differences in marketing strategies of firms producing goods and
Firms producing services.
04. Explain the contributing factors for the development of service sector in India.
05. How do you explain the concept of market leadership through internet?
06. How process and service delivery are important for service providers?
07. Why do you consider people as another dimension in services marketing mix?
08. Why is it necessary to monitor and measure customer satisfaction?
09. What are the main elements of promotional mix in the context of services marketing?
10. Explain the process of service recovery. How service recovery helps in achieving the
Zero defection?
11. What is service positioning? What are the steps involved in it? Explain.
12. Write a short notes on “Consumer Behaviour in Services”.
13. How will you measure service quality?
14. Narrate the services marketing mix and complete service concept for an event
management company in India.
15. Explain Direct and Franchising mode of distribution in services marketing.
16. Discuss the problems associated with developing competitive differentiation in
services.
17. Discuss the different positioning options available for a theme park, based at
coimbatore.
18. Explain the importance and problems of maintaining quality and consistency in
services.
19. Give a brief account of differentiation and positioning in service marketing.
20. Explain the service marketing mix.
21. Define promotional mix. Design a promotional strategy for service industry
22. What is customer care? How do you ensure quality service in Railways?
2
23. What are the factors that have to be considered in designing a service?
24. Describe the service delivery process.
25. What are the factors that influence customer expectations?
26. Discuss the distraction between zero-defects and Zero defections.
27. List out the components of a service quality information system.
28. Why is the distribution method particularly important in services marketing?
29. What are factors which influence the pricing for services industry? Explain with
Examples.
30. With reference to services, what is meant by expanded marketing mix?
31. What is positioning? Give a brief account of service positioning strategy.
32. Examine the issue of consistency of service quality.
33. Give a brief account of customer support service.
UNIT - III
01. How do you ascertain service quality in Hotel industry?
02. Explain the process of developing service offers in tourism.
03. “ Hotel services heavily depend on the tourism marketing” – Evaluate.
04. What are the various types of supplementary services?
05. List out the need for tourism.
06. Elucidate emerging strategies in tourism marketing.
07. Substantiate Governments policy in tourism development.
08. An Airlines Corporation based at Chennai would like to emphasis on relationship marketing approach. Give suitable suggestions.\
09. Explain about medical tourism.
10. What are the factors to be considered while fixing the price of Air travel?
11. As a marketing consultant, suggest how do you promote tourism industry in developing country like India.
12. What are the salient features of the Tourism product?
13. Describe Typology or type of hotels.
14. Discuss the use of employee uniforms as physical evidence.
15. How can the target by segmented for a hotel industry?
16. What do you understand by Tourism Marketing? Name the different types of users of tourism services.
17. What do you mean by market segmentation? Explain the significance of segmentation in the rail transport services.
18. What are the factors governing demand and supply of the tourism product?
19. Define Hospital. Explain its different types.
20. Discuss the formulation of marketing mix for the hotel industry.
21. State the tourism product and describe its salient features.
22. What are the ways of segmenting the market, by railways?
23. Write a note on the marketing management of road transportation services.
24. Give a brief account of marketing mix for tourism.
3
UNIT – IV
01. Define financial services.Comment on the technological development in marketing financial products in India.
02. Explain how globalization helped to promote the customer care services of insurance and banking services.
03. What is mutual fund?Explain how mutual fund companies differentiate the product offering.
04. Discuss the growth of insurance sector in India.
05. Analyse the online consumer behaviour toward financial products in India.
06. Design a suitable marketing strategy to bank, introducing a brand new saving scheme to school children.
07. Explain factoring. Elucidate the concept of “factoring”. Discuss its merits and demerits.
08. Examine the impact of mutual fund in finance industry of India.
09. Discuss the origin and development of banking industry in the Indian context. Examine the role of banking service in rural segment.
10. Explain the application of marketing mix in banking service.
11. What is the pricing policy significance in the Insurance services?
12. Discuss how insurance companies make their services more easily understood.
13. What is insurance marketing? Explain its present position and future prospects in the
Indian environment.
14. How banking services segment the market?
15. Write a descriptive note on Insurance marketing in Indian environment.
16. Examine the salient features of leasing.
17. Examine the emerging trends in the financial services market in India.
UNIT –V
01. Explain the significance of pricing strategy for a mobile service provider.
02. Narrate the salient features of professional services in India.
03. Discuss the basis on which the non-profit organization can be classified. Explain with examples.
04. Design a promotion mix to promote the services offered by a consultancy firm focusing on mid-size organisations.
05. Explain the marketing planning process in relation to educational services.
06. Describe the role of charities in offering service to the society.
07. Educational service plays vital role in shaping the society. Do you agree or disagree?
substantiate your stand.
08. What strategy is more emphasized in the marketing of a course in an university?
09. What is the Television industry (Entertainment industry) do specifically to address the issue of tangibility of their services?
10. Examine the important challenges of entertainment marketing in India.
11. How would you segment the market for primary education?
4
mba-financial management
P.K.R. Arts College for Women, Gobi.
Department of Management Studies
I-MBA - Financial Management-Question Bank.
UNIT – 1
1. What are the sources of long term finance?
2. Explain the components of Indian Financial System.
3. What are the regulations of SEBI regarding public issues?
4. What are the functions of modern finance manager?
5. How the objective of profit Maximisation is achieved by Finance Managers?
6. What is the regulatory framework governing the Indian Financial System?
7. Define the scope of financial management. What are the basic financial decisions?
8. Briefly explain the role of financial management in the organization.
9. Briefly explain the role of SEBI in capital issues.
10.Describe the major components involved in profit maximization.
11.State the role SEBI in capital issues.
12.What are the SEBI guidelines relating to issue of shares by existing companies?
13. Explain the wealth maximization concept in financial management.
14. Explain the features of any one innovative instrument of long term finance.
15. What are the functions of SEBI?
16. Explain the changing role of the finance manager in a firm.
17. Critically evaluate the capital market development in the recent few years.
18. What are the basic financial decisions? How do they involve risk-return trade-off?
19. Discuss the problems of a Finance Manager in the Management of finance functions in the Indian
context.
20. ”The profit maximization is not an operationally feasible criterion.” Do you agree? Illustrate your
views.
21. Explain the legal framework associated with financial management.
22. Why is analysis of risk-return relationship important in finance decision? Explain risk and return in
relation to inventory decision.
23. Explain the guidelines of SEBI for capital issue.
24. Explain the objectives and functions of financial management.
25. Discuss the features of capital market development in India.
26. Briefly explain what is meant by the risk-return trade-off?
Unit-2
1. What are the areas of conflicts in capital budgeting between NPV and IRR?
2. “The average accounting rate of return fails to give weight to the later cash flows”-Comment on the statement.
3. Explain the nature and concept of capital budgeting.
4. What is meant by IRR?
5. How will you incorporate risk in capital budgeting?
6. Under what circumstances is profitability index superior to NPV? Give an example.
7. How in IRR different from ROI? Give a example.
8. What is meant by capital rationing? Give a example.
9. What is Capital budgeting? Why is it significant?
10. Despite its weaknesses, the payback period method is popular in practice. What are the reasons for its popularity?
11. What are the factors to be considered in capital budgeting decision?
12. What is capital rationing? Why and how it is practiced?
13. Explain the various methods of capital budgeting.
14. What are the merits and demerits of Internal rate of return method?
15. Explain the principal stages involved in the investment appraisal process.
Unit-3
1. How will you calculate the cost of equity capital?
2. How leverage concepts are used in Financial Management?
3. What is an EBIT and EPS analysis?
4. What is the relevance of cost of capital in the corporate investment and financing decisions?
5. What are the different types of leverages?
6. Explain how cost of capital is to be computed for retained earnings.
7. Define cost of capital. Explain its significance in financial decision making.
8. Does financial leverage always increase the earnings per share? Illustrate your answer.
9. What is meant by the concept ‘finance risk’? What is the relationship between leverage and the
cost of capital?
10. Does financial leverage always increase earnings per share? Illustrate your answer.
11. Explain the importance of weighted average cost of capital.
12. Define cost of capital and state importance.
13. Explain the Net operating income approach to capital structure.
14. What are the limitations of using the WACC as a discount rate in investment appraisal?
Unit-4
1. What are the assumptions used on NI approach?
2. What are the different types of dividend policy?
3. Explain net operating income of capital structure theories.
4. Discuss the CAPM theory with its assumptions.
5. Explain NOI approach of capital structure theory.
6. ”The M-M approach is based on unrealistic assumptions”-Evaluate the reality of the assumptions
made by M-M.
7. Explain the nature of the factors which influence the dividend of a firm.
8. What do you understand by Capital structure of a corporation? Discuss the qualities which a sound
capital structure should possess.
9. Explain the assumptions of Net operation income approach.
10. Discuss the guiding principles of capital structure decisions.
11.Explain the factors that determine the capital structure of a firm.
12.Why should a company aim at a balance capital structure?
13.Explain how the Net income approach different from the Net Operating income approach to capital
budgeting.
14. Under what circumstances will issue bonus shares be a better alternative to declaring dividend?
15. What are the assumptions which underline Gardon’s model of dividend effect? Does dividend
policy affect the value of the firm under Gardon’s model?
16. Is there an ideal capital structure? If so, how do firms achieve it?
17.How does dividend policy affect share valuation?
18.Critivcally examine the MM theory on capital structure. What are the assumptions behind this
theory?
Unit-5
1 Draw an operating cycle of working capital for a manufacturing firm.
2. What are the major recommendations of Tandon Committee?
3. What are the factors that determine the working capital of a paper mill?
4. Explain the modern inventory control techniques.
5. Explain the steps involved in investing in inventories. Illustrate with an example.
6. Explain the concept of “working capital flow”, giving examples of transactions that affect working
capital and that do not affect working capital.
7. What are the components of working capital
8. Explain the motives for holding cash.
9. Explain how working capital management policies affect the profitability, liquidity and structural
health.
10. Explain the liquidity profitability trade off in reivables.
11. What is a cash budget? How is it useful for Cash Management?
12. What factors are to be considered which evolving the accounts management policy.
13. Explain the procedure of estimating the working capital requirements of a car manufacturer.
14. Explain the concept pf “working capital flow”, giving examples of transactions that affect working
capital and that do not affect working capital.
15. ”The main objective of inventory management is to minimise cash outlays for inventories” –
Discuss.
16. What methods do you suggest for estimating working capital needs? Illustrate your answer.
17. How should working capital and sunk cost be treated in analyzing investment opportunities
Explain with suitable examples.
18. Explain requirements for effective liquidity management.
19. What are the advantages of a stable dividing policy?
20. Explain the importance of inventory management.
21. Explain how you forecast the working capital needs for a firm.
22. What do you understand by the term working capital?
23. How can outsourcing contribute to effective working capital management?
Department of Management Studies
I-MBA - Financial Management-Question Bank.
UNIT – 1
1. What are the sources of long term finance?
2. Explain the components of Indian Financial System.
3. What are the regulations of SEBI regarding public issues?
4. What are the functions of modern finance manager?
5. How the objective of profit Maximisation is achieved by Finance Managers?
6. What is the regulatory framework governing the Indian Financial System?
7. Define the scope of financial management. What are the basic financial decisions?
8. Briefly explain the role of financial management in the organization.
9. Briefly explain the role of SEBI in capital issues.
10.Describe the major components involved in profit maximization.
11.State the role SEBI in capital issues.
12.What are the SEBI guidelines relating to issue of shares by existing companies?
13. Explain the wealth maximization concept in financial management.
14. Explain the features of any one innovative instrument of long term finance.
15. What are the functions of SEBI?
16. Explain the changing role of the finance manager in a firm.
17. Critically evaluate the capital market development in the recent few years.
18. What are the basic financial decisions? How do they involve risk-return trade-off?
19. Discuss the problems of a Finance Manager in the Management of finance functions in the Indian
context.
20. ”The profit maximization is not an operationally feasible criterion.” Do you agree? Illustrate your
views.
21. Explain the legal framework associated with financial management.
22. Why is analysis of risk-return relationship important in finance decision? Explain risk and return in
relation to inventory decision.
23. Explain the guidelines of SEBI for capital issue.
24. Explain the objectives and functions of financial management.
25. Discuss the features of capital market development in India.
26. Briefly explain what is meant by the risk-return trade-off?
Unit-2
1. What are the areas of conflicts in capital budgeting between NPV and IRR?
2. “The average accounting rate of return fails to give weight to the later cash flows”-Comment on the statement.
3. Explain the nature and concept of capital budgeting.
4. What is meant by IRR?
5. How will you incorporate risk in capital budgeting?
6. Under what circumstances is profitability index superior to NPV? Give an example.
7. How in IRR different from ROI? Give a example.
8. What is meant by capital rationing? Give a example.
9. What is Capital budgeting? Why is it significant?
10. Despite its weaknesses, the payback period method is popular in practice. What are the reasons for its popularity?
11. What are the factors to be considered in capital budgeting decision?
12. What is capital rationing? Why and how it is practiced?
13. Explain the various methods of capital budgeting.
14. What are the merits and demerits of Internal rate of return method?
15. Explain the principal stages involved in the investment appraisal process.
Unit-3
1. How will you calculate the cost of equity capital?
2. How leverage concepts are used in Financial Management?
3. What is an EBIT and EPS analysis?
4. What is the relevance of cost of capital in the corporate investment and financing decisions?
5. What are the different types of leverages?
6. Explain how cost of capital is to be computed for retained earnings.
7. Define cost of capital. Explain its significance in financial decision making.
8. Does financial leverage always increase the earnings per share? Illustrate your answer.
9. What is meant by the concept ‘finance risk’? What is the relationship between leverage and the
cost of capital?
10. Does financial leverage always increase earnings per share? Illustrate your answer.
11. Explain the importance of weighted average cost of capital.
12. Define cost of capital and state importance.
13. Explain the Net operating income approach to capital structure.
14. What are the limitations of using the WACC as a discount rate in investment appraisal?
Unit-4
1. What are the assumptions used on NI approach?
2. What are the different types of dividend policy?
3. Explain net operating income of capital structure theories.
4. Discuss the CAPM theory with its assumptions.
5. Explain NOI approach of capital structure theory.
6. ”The M-M approach is based on unrealistic assumptions”-Evaluate the reality of the assumptions
made by M-M.
7. Explain the nature of the factors which influence the dividend of a firm.
8. What do you understand by Capital structure of a corporation? Discuss the qualities which a sound
capital structure should possess.
9. Explain the assumptions of Net operation income approach.
10. Discuss the guiding principles of capital structure decisions.
11.Explain the factors that determine the capital structure of a firm.
12.Why should a company aim at a balance capital structure?
13.Explain how the Net income approach different from the Net Operating income approach to capital
budgeting.
14. Under what circumstances will issue bonus shares be a better alternative to declaring dividend?
15. What are the assumptions which underline Gardon’s model of dividend effect? Does dividend
policy affect the value of the firm under Gardon’s model?
16. Is there an ideal capital structure? If so, how do firms achieve it?
17.How does dividend policy affect share valuation?
18.Critivcally examine the MM theory on capital structure. What are the assumptions behind this
theory?
Unit-5
1 Draw an operating cycle of working capital for a manufacturing firm.
2. What are the major recommendations of Tandon Committee?
3. What are the factors that determine the working capital of a paper mill?
4. Explain the modern inventory control techniques.
5. Explain the steps involved in investing in inventories. Illustrate with an example.
6. Explain the concept of “working capital flow”, giving examples of transactions that affect working
capital and that do not affect working capital.
7. What are the components of working capital
8. Explain the motives for holding cash.
9. Explain how working capital management policies affect the profitability, liquidity and structural
health.
10. Explain the liquidity profitability trade off in reivables.
11. What is a cash budget? How is it useful for Cash Management?
12. What factors are to be considered which evolving the accounts management policy.
13. Explain the procedure of estimating the working capital requirements of a car manufacturer.
14. Explain the concept pf “working capital flow”, giving examples of transactions that affect working
capital and that do not affect working capital.
15. ”The main objective of inventory management is to minimise cash outlays for inventories” –
Discuss.
16. What methods do you suggest for estimating working capital needs? Illustrate your answer.
17. How should working capital and sunk cost be treated in analyzing investment opportunities
Explain with suitable examples.
18. Explain requirements for effective liquidity management.
19. What are the advantages of a stable dividing policy?
20. Explain the importance of inventory management.
21. Explain how you forecast the working capital needs for a firm.
22. What do you understand by the term working capital?
23. How can outsourcing contribute to effective working capital management?
Wednesday, February 24, 2010
BBM-FINANCIAL MANAGEMENT IMPORTANT QUESTIONS
FINANCIAL MANAGEMENT
Unit-I
1. Explain the aims of finance function.(6/17)
2. Explain participating & non-participating preference shares.(1/17)
3. Discuss the various objectives of financial management?
(OR)
Evaluate the merits & demerits of alternative goals (9/17)
4. Discuss the importance of debenture finance.(1/17)
5. Discuss the functional areas of financial management.(2/17)
6. Explain the scope of finance function. (4/17)
7. What is wealth maximization?(2/17)
8. Discuss bank finance as a source of short term finance. (1/17)
9. Evaluate the merits& demerits of debentures as a source of long term
finance. (2/17)
10. Discuss the various sources of short term finance for manufacturing company.
(2/17)
11. What are all the sources of ST financing. (8/17)
12. What are all the sources of LT financing. (10/17)
13. Define FM. Explain the function of FM. (1/17)
14. Distinguish between debentures & shares. (2/17)
15. Explain the importance of FM. (3/17)
16. What are the merits & demerits of bank credit? (1/17)
17. Explain the three famous ‘A’s of FM. (1/17)
18. Discuss the salient features of modern approaches to FM. (2/17)
19. State the role of the financial manager & explain his function in an
organization. (3/17)
20. Explain the features of debentures as a source of finance. (1/17)
21. Why profit maximization is criticized & wealth maximization is recommended.
(or)
In what respect, the wealth maximisation is considered a superior
to profit maximization objective? (or)
Discuss the various objectives of financial mgt. (or)
Evaluate the merits & demerits of alternative goals. (Or)
What is wealth & profit maximisation? (1/17)
22. Explain the characteristics of equity shares. (1/17)
23. What is profit maximisation? (1/17)
24. Explain the relationship between FM & other areas of mgt. (1/17)
25. What are the significant features of equity shares? (1/17)
26. What do you understand by financial decisions? Discuss the major financial
decisions. (1/17)
27. Explain the important sources of internal financing. (1/17)
28. What are the merits of ploughing back of profit? (3/17)
II UNIT
1. What are the components of cost of capital? (3/17)
2. Explain the difference classification of cost capital? (3/17)
3. Explain the significance of the cost of capital. (7/17)
4. What are the factors (or) problems in determinants of cost of capital?(4/17)
5. Explain the different classification of cost. (1/17)
6. How will you calculate weighted average cost of capital? (3/17)
7. What is mean by cost of capital? How would you measure the cost of
debenture capital? (1/17)
8. Explain how the cost of equity, cost of retained earnings and
cost of preference share capital can be calculated? (10/17)
9. What are the major instruments of debt capital? Why do companies use
debt capital? What are the limitations on it? (2/17)
10. Define cost of capital. Why it is considered as important? (1/17)
11. What are the limitations of trading on equity? (1/17)
12. What is leverage? Explains the different types of leverage. (1/17)
III UNIT
1. Explain the NI approach to capital system. (4/17)
2. Write the mm approach in cs. (5/17)
3. Explain the factors that are usual considered in shaping of
dividend policies. (9/17)
4. Explain the layout of optimal capital structure. (7/17)
5. Explain the relevance & irrelevance theories on dividend. (1/17)
6. Explain the factors in theories the capital structure of a company. (14/17)
7. What are the different types of dividend policies? (5/17)
8. Distinguish between stock dividend & cash dividend. (2/17)
9. State the essential of an appropriate capital structure. (1/17)
10. Explain the mm theory of dividend. (1/17)
11. Explain the EBIT-EPS analysis. (1/17)
12. Explain the form of pattern of CS? (1/17)
13. Explain stable dividend policy. (2/17)
14. Explain the drawbacks of overcapitalisam. (1/17)
15. Explain the various forms of dividend? (4/17)
16. What are the reasons for change in capitalism? (2/17)
IV UNIT
1. What is working capital and concepts of working capital? (4/17)
2. What factors are taken into account before granting credit to customers?
(1/17)
3. What are the determinants of working capital requirement of a firm? (7/17)
4. What is receivable management why it is considered important and
what are costs involved in maintain receivables? (1/17)
5. What are the motives of holding cash? (4/17)
6. What factors determine the size of receivable in a firm? (6/17)
7. Explain the importance of adequate working capital? (4/17)
8. What factors will you keep in mind for investing surplus cash? (1/17)
9. State the difference types of capital? (2/17)
10. What are the objectives of cash management? (2/17)
11. Explain the basic problems involved in cash management? (2/17)
12. Explain the various sources of working capital? (1/17)
13. Mention the costs and benefits of credit extension? (1/17)
14. Explain credit policies and credit terms. (2/17)
15. Discuss the objective of receivable management. (1/17)
16. Explain the strategies for cash management. (1/17)
V UNIT
1. Why capital budgeting divisions are considered important? (2/17)
2. Define capital budgeting state the features of payback period and
ARR method capital budgeting. (7/17)
3. Explain any two modern capital budgeting techniques or
discuss the method adopted by financial situation in project appraisal.1/17)
4. Differentiate b/w capital NPV and IRR.Method used to capital budgeting.1/17)
Unit-I
1. Explain the aims of finance function.(6/17)
2. Explain participating & non-participating preference shares.(1/17)
3. Discuss the various objectives of financial management?
(OR)
Evaluate the merits & demerits of alternative goals (9/17)
4. Discuss the importance of debenture finance.(1/17)
5. Discuss the functional areas of financial management.(2/17)
6. Explain the scope of finance function. (4/17)
7. What is wealth maximization?(2/17)
8. Discuss bank finance as a source of short term finance. (1/17)
9. Evaluate the merits& demerits of debentures as a source of long term
finance. (2/17)
10. Discuss the various sources of short term finance for manufacturing company.
(2/17)
11. What are all the sources of ST financing. (8/17)
12. What are all the sources of LT financing. (10/17)
13. Define FM. Explain the function of FM. (1/17)
14. Distinguish between debentures & shares. (2/17)
15. Explain the importance of FM. (3/17)
16. What are the merits & demerits of bank credit? (1/17)
17. Explain the three famous ‘A’s of FM. (1/17)
18. Discuss the salient features of modern approaches to FM. (2/17)
19. State the role of the financial manager & explain his function in an
organization. (3/17)
20. Explain the features of debentures as a source of finance. (1/17)
21. Why profit maximization is criticized & wealth maximization is recommended.
(or)
In what respect, the wealth maximisation is considered a superior
to profit maximization objective? (or)
Discuss the various objectives of financial mgt. (or)
Evaluate the merits & demerits of alternative goals. (Or)
What is wealth & profit maximisation? (1/17)
22. Explain the characteristics of equity shares. (1/17)
23. What is profit maximisation? (1/17)
24. Explain the relationship between FM & other areas of mgt. (1/17)
25. What are the significant features of equity shares? (1/17)
26. What do you understand by financial decisions? Discuss the major financial
decisions. (1/17)
27. Explain the important sources of internal financing. (1/17)
28. What are the merits of ploughing back of profit? (3/17)
II UNIT
1. What are the components of cost of capital? (3/17)
2. Explain the difference classification of cost capital? (3/17)
3. Explain the significance of the cost of capital. (7/17)
4. What are the factors (or) problems in determinants of cost of capital?(4/17)
5. Explain the different classification of cost. (1/17)
6. How will you calculate weighted average cost of capital? (3/17)
7. What is mean by cost of capital? How would you measure the cost of
debenture capital? (1/17)
8. Explain how the cost of equity, cost of retained earnings and
cost of preference share capital can be calculated? (10/17)
9. What are the major instruments of debt capital? Why do companies use
debt capital? What are the limitations on it? (2/17)
10. Define cost of capital. Why it is considered as important? (1/17)
11. What are the limitations of trading on equity? (1/17)
12. What is leverage? Explains the different types of leverage. (1/17)
III UNIT
1. Explain the NI approach to capital system. (4/17)
2. Write the mm approach in cs. (5/17)
3. Explain the factors that are usual considered in shaping of
dividend policies. (9/17)
4. Explain the layout of optimal capital structure. (7/17)
5. Explain the relevance & irrelevance theories on dividend. (1/17)
6. Explain the factors in theories the capital structure of a company. (14/17)
7. What are the different types of dividend policies? (5/17)
8. Distinguish between stock dividend & cash dividend. (2/17)
9. State the essential of an appropriate capital structure. (1/17)
10. Explain the mm theory of dividend. (1/17)
11. Explain the EBIT-EPS analysis. (1/17)
12. Explain the form of pattern of CS? (1/17)
13. Explain stable dividend policy. (2/17)
14. Explain the drawbacks of overcapitalisam. (1/17)
15. Explain the various forms of dividend? (4/17)
16. What are the reasons for change in capitalism? (2/17)
IV UNIT
1. What is working capital and concepts of working capital? (4/17)
2. What factors are taken into account before granting credit to customers?
(1/17)
3. What are the determinants of working capital requirement of a firm? (7/17)
4. What is receivable management why it is considered important and
what are costs involved in maintain receivables? (1/17)
5. What are the motives of holding cash? (4/17)
6. What factors determine the size of receivable in a firm? (6/17)
7. Explain the importance of adequate working capital? (4/17)
8. What factors will you keep in mind for investing surplus cash? (1/17)
9. State the difference types of capital? (2/17)
10. What are the objectives of cash management? (2/17)
11. Explain the basic problems involved in cash management? (2/17)
12. Explain the various sources of working capital? (1/17)
13. Mention the costs and benefits of credit extension? (1/17)
14. Explain credit policies and credit terms. (2/17)
15. Discuss the objective of receivable management. (1/17)
16. Explain the strategies for cash management. (1/17)
V UNIT
1. Why capital budgeting divisions are considered important? (2/17)
2. Define capital budgeting state the features of payback period and
ARR method capital budgeting. (7/17)
3. Explain any two modern capital budgeting techniques or
discuss the method adopted by financial situation in project appraisal.1/17)
4. Differentiate b/w capital NPV and IRR.Method used to capital budgeting.1/17)
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